Hardware Infosolution

UX Design, Information Architecture, Web Development

Hardware Infosolution contacted me in mid-2013 for a redesign of their existing wordpress site. The site, didn’t serve any purpose nor did it result in any extra leads or conversion for the company. It was merely a means to show others that they too are “online”.

The trick here was to create a site which would help them look good as well as land more student leads in the long run. The site also needed to cater to an younger audience which helped the institute have a better impression in an already saturated hardware/software education market in Kolkata and India.

Execution

The project included curating the User experience and information architecture of the entire site. Simple wireframes led to a clear vision for the organisation of the content on the site. Mobile as well as younger audience in India is growing fast, so mobile was no longer a medium the company could afford to ignore completely. The institute also needed to manage the content through a dashboard after deployment, for which I developed a customised CMS for them in addition to the site. Initiating the strategy to go mobile, I design as well as developed the whole site from scratch (Low-fi sketches -> Hi resolution wireframes -> Userflow -> UI design -> Development) which fulfilled the company’s needs.

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Credits

I owe it to these people for making the project come alive

  • Atanu for bringing another lead to me.
  • Joy Banerjee for giving me the opportunity to develop a great experience for the company’s audience.

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